A highly persuasive and winning landing page plays a role in making a business successful. The sole purpose of every website is to convince visitors to take action. Do not confuse a home page with a landing page. A homepage may have multiple purposes, while the landing page has a single purpose- to gather the visitors’ information with a lead-capture form. Thus, how will you achieve that goal with your landing page? Your page design must be unique and different from your competitors’ websites.
Certified professionals for landing page design Malaysia know the right strategies.
Keep the design organized and clean
The look and overall page design will make a difference in the effectiveness of driving conversions. Thus, you have to ensure that every element on your page works rightly to make the conversion. The right use of striking images and colors will make the landing page design attractive. You may persuade visitors to purchase your products, sign up for a newsletter, fill out a form, download an eBook, and do any other activity. Make sure that you have created a perfect contrast of background and button colors.
Be careful while choosing typography
Typography consists of different elements, like font size and type. You can leave some white space between different letters and characters. These tricks will make the content easily comprehensible to your target audiences. A typographically formatted copy ensures a high focus on the content.
Create mobile-friendly landing pages
Mobile friendliness should be the major factor while building a landing page Malaysia. Most of your visitors enter your website using their smartphones. Mobile-friendly websites double the conversion rate. The responsive landing page should load fast and have an easily navigable design. Create a mobile-ready landing page and attract more visitors.
The lead capturing forms must be uncomplicated
As the visitors access your site, your marketers like to gather data from them. But, minimalism is always desirable to design a landing page. Add a few fields to the form present in the landing page. Visitors do not like to waste time while filling out several fields of the form. Ask them to submit the basic essentials.
Your PPC ad copy must match your landing page
A custom landing page Malaysia should match the design and words used for the PPC ad copy. The repetition of key phrases and a particular language will confirm that your visitors have chosen the right path. They will maintain consistency in the design.
The content used for the ad needs to correspond to the content on your landing page. Your potential customers will not become confused. There will be a high chance of a conversion.
Create an engaging copy for landing pages
Use crisp and clear language to communicate the message to the target audience. Your product values and benefits have to be easily understandable. The headlines should also be compelling.
A concise headline with the right choice of words can deliver a high value.
Make your landing page SEO-friendly
Your landing page needs to be easily accessible to the search engine. The page has to be prominent in the organic search result. You may select relevant keywords for the landing page’s URL. Without SEO-friendliness, your landing page will be of no value.
Test your landing page designYou must not overlook this step for designing your landing pages. Without thorough testing, you cannot ensure the best performance of the page. Track the result and modify the design.
To create a high converting landing page Malaysia, you can hire a team of designers. Professional designers will create a landing page that works best for your website.